Hopper Invasion

Client: Dare Digital

Tinker.it! was happy to present its latest project in collaboration with Dare Digital as part of the ongoing campaign for Sony’s newest product: Satio.

As an extension to the Hopper Invasion campaign, Tinker.it! built a grid that allows 49 Space Hoppers to be inflated dynamically through the use of hashtags (key words) on Twitter and through the Satio website online.

Each Space Hopper is inflated to capacity over a period of time depending on online activity, removed and replaced by a deflated Space Hopper. The whole event was streamed online 24h a day for 2 weeks from a secret location in London and users were encouraged to tweet what they would like to do with the hundreds of inflated Space Hoppers.

Building of the grid by Tinker.it! staff was filmed live from the 16th of November and starting on the 23rd, online users were be able to use the keyword #pumpt to activate the grid and inflate the Hoppers.

Tinker.it! was involved in all the fabrication, hardware design and software integration with Dare’s online activities.

See more pictures of the project here and a behind the scenes video here.

Credits

Matt Biddulph, web integration
Shawn Bonkowski, electronics and mechanical prototyping
John Nussey, production